// WIT
WIT: What is it?
We explain concepts, technologies, and trends in the digital world in simple terms. Find out what each solution is, how it works, what it’s used for, and when it makes sense to use it in your business.
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// E-commerce
What Is Omnichannel Commerce?
Omnichannel Commerce is a strategy that integrates sales and customer contact channels to provide a seamless experience, both online and offline.
// E-commerce
What is Shopify?
Shopify is a cloud-based e-commerce platform that lets you create and manage online stores, sell in-person, and manage products, orders, customers, and payments.
// Development
What is Strapi?
Strapi is an open-source headless CMS that allows you to create, manage, and distribute content via APIs, separating the content from the interface where it is displayed.
// Development
What is an API?
An API (Application Programming Interface) is a set of rules that allows applications to communicate with one another, exchange data, or perform operations. The MDN describes it as an interface between software that provides capabilities and software that uses them.
// E-commerce
What is Marketplace?
A marketplace is a digital platform that connects multiple sellers with buyers in a single environment, making it easier to search for, compare, and purchase products or services.
// Marketing
What is AEO?
AEO (Answer Engine Optimization) is the optimization of content, websites, and digital presence to increase the likelihood that a page or brand will be understood, used, and cited as a source by answer engines.
// E-commerce
What is B2B E-commerce?
B2B stands for Business-to-Business and refers to commercial transactions between companies.