Strategic Planning and Growth Marketing
We develop performance marketing strategies aligned with business objectives, defining channels, audiences, budgets, and metrics to maximize results.
Performance Marketing Agency
We create results-driven performance marketing strategies by combining strategic planning, paid channels, data, creativity, and continuous optimization. We work with Google Ads, Google Shopping, Meta Ads, TikTok Ads, LinkedIn Ads, lead generation, e-commerce, remarketing, landing pages, tracking, and reporting to maximize ROI and growth.
// Serviços
Campaigns focused on performance, not just clicks
We plan, manage, and optimize campaigns on Google Ads, Meta Ads, and other acquisition channels, combining data, creativity, and continuous optimization to increase conversions, improve return on investment, and scale results.
Google Ads and Google Shopping
We manage Google Ads and Google Shopping campaigns to increase visibility, attract qualified traffic, and generate more sales or business opportunities.
Meta Ads (Facebook and Instagram)
We create and optimize Meta Ads campaigns on Facebook and Instagram to increase reach, generate leads, promote products, and drive business results.
TikTok Ads
We develop TikTok Ads campaigns focused on brand awareness, customer acquisition, and brand growth for brands looking to effectively reach new audiences.
LinkedIn Ads
We run LinkedIn Ads campaigns for B2B companies looking to generate qualified leads, promote their services, and increase their visibility among decision-makers.
Lead Generation Campaigns
We create campaigns focused on generating qualified leads through multichannel strategies, optimized forms, and effective lead qualification processes.
Performance Marketing for E-commerce
We develop performance marketing strategies for e-commerce focused on customer acquisition, increasing sales, and maximizing return on investment.
Remarketing and Advanced Audiences
We implement remarketing campaigns and advanced targeting to increase conversion rates, re-engage users, and improve campaign profitability.
Landing Pages and Conversion Optimization
We create and optimize conversion-focused landing pages, improving the user experience and increasing the effectiveness of digital campaigns.
Tracking, Analytics, and Attribution
We set up tracking, analytics, and attribution systems to measure results, understand user behavior, and support informed decision-making.
Dashboards, Reporting, and KPIs
We develop custom dashboards and reports that allow you to track KPIs, campaign performance, and changes in results in real time.
Optimization and Continuous Improvement
We continuously monitor and optimize performance marketing campaigns to improve results, reduce acquisition costs, and maximize return on investment.
// Clients
Brands That Turn Investment Into Growth
Companies that rely on our expertise in performance marketing to attract customers, increase sales, and turn their digital advertising investment into measurable results.
// FAQ
Frequently Asked Questions
Is performance marketing suitable for e-commerce?
Yes. Performance marketing is particularly relevant for e-commerce, as it helps increase sales, improve ROAS, re-engage users, and optimize campaigns based on data.
How do you measure campaign results?
Through tracking, analytics, dashboards, KPIs, and custom reports that allow you to monitor conversions, cost per lead, ROAS, CAC, and changes in results.
Do they provide ongoing optimization?
Yes. We continuously monitor campaigns, data, and performance metrics to improve results, reduce costs, and increase returns over time.
Are the advertising accounts in Basicamente's name or the client's?
Advertising accounts, including Google Ads, Meta Ads, and other platforms, are always owned by the client. Basicamente is granted the necessary access to manage and optimize campaigns, ensuring that the client retains full control and ownership of their accounts, data, and history.
Who pays for the advertising budget?
Advertising spending is typically paid directly by the client to the respective platforms and is completely separate from Basicamente’s management fees. In exceptional cases where the spending is processed and paid by Basicamente, an additional management and processing fee is applied to the amount spent.
How do I track campaign results?
The results are made available through dashboards and digital platforms, allowing clients to track the progress of their campaigns, investment, conversions, and key performance indicators. We supplement this information with regular analysis and monitoring to identify opportunities and continuously optimize results.
// Próximo passo
Do you want to turn your digital investment into better results?
Tell us about your goals, current channels, and main challenges. We’ll analyze your acquisition strategy and define a performance marketing approach focused on conversions, profitability, and sustainable growth.